Radisson RED

Based on Radisson RED’s design manual, I have developed the building’s graphic design. I have added warm grey and brown shades to balance the striking red color and create a harmonious whole. The parking garage has been given mega graphics that both enhance wayfinding and provide a unique experience – from the Freedom Ferris Wheel to Lucy, the 3.2 million year old ape-man. The hotel’s foyer connects guests to the area through a number of local references. The collaboration with Radisson RED has been an incredibly exciting process with bold design choices.